Ryan T. Bakita
Marketing & Creative Solutions Consultant
Phone 937.545.8706
Email info@bakitart.com
LinkedIn
ABOUT
Hi. I'm Ryan, and I am an accomplished Marketing Strategist and Program Manager with experience in both digital and print programs. I specialize in creating high-functioning teams and happy consumers by optimizing the process of planning and executing marketing programs that delivery content which is both timely and relevant.
SKILLS & EXPERTISE
Customer Relationship Management (CRM) | Acquisition Marketing | Customer Experience | Marketing Strategy | Project Management | Project Planning | Agile Methodologies | Retention Strategies | Strategic Planning | Operational Efficiency | Digital Strategy | Social Media Marketing | Content Management Systems (Workfront, Asana, AirTable, Salesforce) | Google Analytics | Meta Ads Manager | HubSpot | Creative Agency Management | Adobe Creative Suite | Financial Services | Retail/CPG | Vendor Relations | Client Marketing Management
WORK EXPERIENCE
October 2024 - January 2025
DSW, Inc
CRM Contract Consultant
Columbus, Ohio
November 2023 - March 2024
Adecco
Marketing Project Manager (contract w/ Big Lots)
Westerville, Ohio
2022 - 2023
Huntington National Bank
Lead Marketing Program Manager - Credit Card
Columbus, Ohio
2015 - 2022
Bread Financial
Senior Program Manager - Acquisition (2020 - 2022)
Senior Program Optimization Specialist (2018 - 2020)
Senior Specialist - Marketing Content (2015 - 2018)
Columbus, Ohio
2013 - 2015
La Senza
Marketing Traffic Coordinator
Columbus, Ohio
EDUCATION
2020 - 2021
Miami University
miniMBA
2004 - 2009
Miami University
BFA - Commercial Art
KEY ACHIEVEMENTS
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Increased Program Execution Output: Grew program execution output by 10% at Huntington National Bank by leading a cross-functional team through Agile methodology. All programs performed at or better than their expected 2x Return on Ad Spend.
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Seamless Transition Management: Managed the transition of program execution processes in the newly formed Marketing Center of Excellence at Bread Financial, resulting in 3 million new accounts – 3% ahead of forecast.
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Revenue Growth: Oversaw execution of multiple acquisition and CRM programs at Bread Financial, accounting for $140MM+ incremental spend/accounts receivable year over year.
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Testing Management & Data Storytelling: Owned Test & Learn Agenda: managed day-to-day intake process and identified key partners for email testing (subject line, day/time send, etc.). Created, updated, and socialized learnings in the form of one-pagers, proof-point playbooks, and executive summaries
CONTACT
Phone 937.545.8706
Email info@bakitart.com
Westerville, OH, USA
LinkedIn